friday night, black earth, wisconsin.. two words… fish fry. dinner was great and filling and we share many a laugh among family, then as the elders retired, the youth had a drink or two left in them. so, it hits me as cold as the pint glass of mai bock in my hand…the high school basketball team playing on almost every tv in this very large bar has an emblem on the center of the v-neck collar that denotes the initials for “tosa east” … TE. i stood there looking at a logo i had created on a television i couldn’t afford for my own home, but i guess i was paying 3x the amount for the beer in my hand than if i just picked up a sixer instead on the way home to watch the same game on a dated tv i could not believe was built in the same decade as the current tv i’m watching. there it is, staring at me from the jersey of a player shooting a free throw…on the scoreboard next to the school name…a logo I had created and made on my shit G3 in a very expensive condo in milwaukee while i was unemployed looking for a real gig to earn the cash to get where i am now. it felt good. i felt for a that moment, that i have contributed to the world of design and society in all but one fail swoop. is that it? i was about to discard design as a career and yet “that moment” catches the light kindling in the sticks and re-breathes a fire that has long since smoldered in my artful and aspirational heart. then again, i am now drinking a reject beer from a middleton brewery at 12:07am and blogging about this experience. but, you are reading this….did i gitcha cawt up?btw-congrats TE on a great win tonight. mWar